Emergency Services Recommend ‘What 3 Words’ App


An app which can identify any area on earth, using three key words, is being recommended by emergency services, the BBC reports.

The app, named what3words, is designed to help people quickly communicate a specific location, down to an area as small as 10ft by 10ft. Lives have potentially been saved as a result of its ability to quickly identify a location.

What3words essentially points to a very specific location. Its developers divided the world into 57 trillion squares, each measuring 3m by 3m (10ft by 10ft) and each having a unique, randomly assigned three-word address.

For example, the entrance to the SecuriGroup head office is: fits.effort.sailor

For the security industry, the technology has many potential applications. SecuriGroup is assessing its applications and the benefits it may offer its personnel and clients.

The ability to quickly and simply refer to a very specific area, without resorting to complex GPS data, could benefit crime prevention, incident reporting and many other situations where quickly referring to a location is important.

SecuriGroup joins the emergency services in recommending the potential safety benefits of the free app.

South Yorkshire Police used it to find a 65-year-old man who became trapped after falling down a railway embankment in Sheffield.

North Yorkshire Fire and Rescue Service found a woman who had crashed her car but was unsure where she was.

And Humberside Police were able to quickly resolve a hostage situation after the victim was able to tell officers exactly where she was being held.

"That was a time critical situation and being able to use a three word address meant officers could get there much quicker, rescue the hostage and arrest a man," Mr Sheldrick said.

"That made us understand how the work we are doing is so important."

For all media enquiries, please contact the SecuriGroup Communications team at communications@securigroup.co.uk

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SecuriGroup is rated within the top 1% of approved UK security companies by our Home Office regulator, the Security Industry Authority.

Strengthening the society in which we live, and an Investors in People Gold organisation, SecuriGroup provides innovative and expert solutions to our clients’ security needs. A two-time winner of ACS Champion of the Year, our security management approach shapes the future of the industry by combining physical, electronic, and cyber security to augment our service delivery. 

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