Run, Hide, Tell: Updated Counter-terrorism Guidance


​Revised 'Run, Hide, Tell' 

With the terror threat constantly shifting in the UK and overseas, National Counter Terrorism Security Office (NaCTSO) have updated their original 'Hide, Run, Tell' advice to inform holidaymakers how to react to any potential terror threats while travelling this summer.

Police first used the 'Run, Hide, Tell' advice following the London Bridge attack.

The 4 minute long video is a reminder to holidaymakers that although terrorist attacks are rare, people still need to be prepared.

Being Prepared

There is no specific Intelligence that UK holidaymakers will be targeted this summer. The launch of the revised presentation and the subsequent training material is part of a general campaign to increase awareness among the public.

It ultimately highlights the steps which the public can take to reduce the impact of an attack, such as knowing local emergency service numbers.

 Detective chief superintendent Scott Wilson, National Coordinator for Protect and Prepare, says:

'A few minutes of your time spent watching the video before you go on holiday could save you and your loved ones. And find out in advance the local emergency number. For EU counties it is 112. Other numbers can be found on the foreign and commonwealth Office website'


Although the revised presentation was launched to aid people working in the travel industry, it also provides helpful information for the public.

The three new films show staff what to expect and how to respond in the safest way to the terrorist threat. This includes knowing how to identify and respond to suspicious behaviour, identify and deal with suspicious items, and how to react to firearms or weapons attacks.

Run Hide Tell is the best practice advice from NaCTSO, designed to keep holidaymakers safe throughout the busy summer months in the event of a terrorist attack.

In June 2015, 30 British travellers were among 38 killed by terrorists at a resort in Tunisia. Following this, the UK police were determined to partner with the travel industry in order to learn from the tragedy. 

Travel Industry

The programme is being run in partnership with NaCTSO, which has created a short presentation offering travel companies an easy to deliver counter terrorism awareness product.

Nikki White, Director of Destinations and Sustainability from ABTA adds:

'Representatives of the travel industry, taking part in the training, have responded positively.'

'We will continue to work closely with the police to make sure we are doing all we can to help raise awareness of these messages.'

So far over 23,000 employees have attended sessions, which include advice on how to spot suspicious items and activity, as well as what to do in the event of a major incident.

For all media enquiries, please contact the SecuriGroup Communications team at

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